Good Mental Health festival

Taking place on the eve of World Mental Health Day, the
Good Mental Health festival is designed to improve the way people think and feel about mental health.

We were hired to create the visual identity and support with ongoing marketing for the event.

Visual Identity

The visual identity is based on the idea of people coming together as a celebration. The aim of the festival is to challenge the stigma attached to mental health. With this in mind, we produced a bright and striking identity for Good Mental Health, to evoke a feeling of positivity and vibrancy.

The alternation of colour helps to give the identity movement.

Digital Assets

We created engaging content to support the festival webpage, social media platforms and other promotional avenues.

Utilising the confetti theme and the selected colours in a range of creative ways, we ensured consistency across all platforms.

Social Media

Through our work as marketing consultants for the festival, we guided our client through the process of creating engaging content and how to display this effectively across their platforms.

We created and provided a consistent flow of imagery for the clients Instagram, Twitter and Facebook channels, to produce a visually compelling story of what to expect at the festival.

Email Marketing Campaign

We produced an extensive email marketing campaign to promote the festival, utilising the visual identity to create eye-catching content.

Additionally, we provided a range of other design work for our client, including creating the schedule, announcement banners, associated visuals and business cards.