Pioneers History Dance
An annual festival showcasing the very highest level of street dance training and the essence of hip-hop culture, all under one roof.
We were tasked with creating a fresh, new identity for the brand, along with supporting various design assets to promote the festival.
Posters
We led on the delivery of professional photography, which became the central image to advertise the festival. Following this, we designed the visuals which were promoted at a high level across various social media channels, printed media, and public relations opportunities. We also produced a range of billboards and banners that were advertised around London.
Website
Pioneers History Dance tasked us with developing a re-brand and as such, creating a fresh new look and feel to their website. Here’s a selection of its webpages.
Logo
We were asked to conceptualise, develop and execute a new logo, portraying a confident tone that made a statement. We supplied these in a range of the festivals brand colours, and was showcased across various assets, including merchandise.
Merchandise
We created a suite of merchandise that showcased the branding of the festival, which was sold widely on the festival days and via the website shop. This included different t-shirt designs, sweaters, mugs, reusable bottles, wristbands, and hats, to name a few.
